Tuface rebrands his hustle with new management team

Legendary Nigerian Afrobeats icon, Innocent Ujah Idibia popularly known as Tuface or 2Baba has unveiled a brand-new management team, signaling the start of an exciting new chapter in his music career. The move marks a bold step forward as the veteran artist continues to evolve and expand his legacy in the ever-changing entertainment landscape.

Tuface shared this news via his Instagram handle expressing his excitement to unveil a new management team that has been carefully selected to reinvent and amplify every aspect of his career.

According to him, this move aims to revitalize and evaluate his legacy in Africa’s vibrant entertainment front.

In a joint press statement, Tuface’s team highlighted his notable contributions to the Nigeria music scene, noting that the artist has redefined Afro-pop and further inspired countless artists over the past three decades.

“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba.”

This exciting transition comes with the unveiling of a new management team, carefully selected to amplify Tuface’s brand, thereby creating a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead of Africa’s ever evolving entertainment scene.

The statement reads in part, “With a career spanning over thirty years, 2Baba has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.”

Speaking on the development, the Afrobeats star expressed his excitement for the transition, calling his new team one that understands his vision and where he is headed.

“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic,” Tuface said.

The statement further added that the new team includes top professionals in music, branding, and entertainment law and they are committed to maintaining authenticity and social responsibility.

“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the statement reads.