Beverly Osu criticizes AMVCA, says ‘it’s about 'CLOUT'

Popular Nollywood actor, Beverly Osu has described the Africa Magic Viewer’s Choice Award (AMVCA) as a ‘masquerade parade,’ stating that it is chasing clout over excellence.

The ex-BBnajia housemate took to her X (formerly Twitter) handle to pour out her frustration at the just concluded AMVCA ceremony.

According to her the Cannes are setting boundaries by banning nudity but AMVCA’s train is moving in the opposite direction.

“While Cannes is setting boundaries by banning nudity and massive trains on the red carpet to refocus attention on actors and filmmakers, AMVCA is spiraling in the opposite direction.”

“What was once a celebration of African cinematic excellence now looks like a masquerade parade,” she stated.

She stated that the craft is no longer recognized as social media numbers are more prioritized over performances.

“It’s no longer about the craft. It’s about CLOUT. Social media numbers are being prioritized over performances.”

“The red carpet feels louder than the awards. The heart of the industry, the storytellers, the technicians, the performers are being drowned by corsets and algorithms,” she said.

She further disclosed that AMVCA has lost its plot.

Beverly, however advised that the time for a change is now and AMVCA should strife to bring the focus back to the work, not just the wow.

“AMVCA has lost the plot. It’s time to bring the focus back to the work, not just the wow. This is one of the few times filmmakers unwind, celebrate and reconnect…..Filmmaking in general isn’t a joke,” she said.